![]() ![]() My clients value their hard earned position and are willing to spend time money and energy to protect themselves for potential future problems they don’t have yet. Unlike litigation, which requires an immediate response and where the cost benefit analysis of top notch representation is obvious, what I do requires a deeper level of thought from our clients beyond merely “reacting” to a crisis. The stability we provide for the owners of these delicate business eco-systems touches many lives that we never see.Īsset protection legal practice is a unique animal in some respects. My business owner clients support not only their own families but the families and saves of countless others, including very significant numbers of employees. I am proud of the way we have changed peoples lives, helped reduce their fear and helped them to live their dreams and enrich themselves and those around them. What should our readers know about your business? All this informs what we do and how we plan. It also gives my clients the benefit of 20 years of perfect “20/20 hindsight”, having seen the real world exposures and crises faced by thousands of clients we work with. This narrow focus allowed my to understand not just the legal planning required but why it was required, meaning the wide scope of risks successful people face, and all the ways to mange and mitigate those risks. This was initially limiting as there are many other areas of law that are more in demand by consumers and wider in scope in terms of qualified clients, but after being the “bad guy” on the litigation side of the law early in my career, I decided that I would be happiest and most effective protecting people and their hard earned success. I love seeing people succeed, so twenty years ago I made a conscious decision to concentrate my legal practice on Asset Protection and helping successful entrepreneurs, business owners and physicians like those in my family and the people I grew up around, protect what they built. Hi Ike, what do you attribute your success to?įocus. It even posted a meme about the company being an inflation-defending knight.įorbes estimates that Vultaggio's net worth is near $3 billion.We had the good fortune of connecting with Ike Devji and we’ve shared our conversation below. It recently tweeted that it should “run the economy for one day.ĪriZona should run the economy for one day He told the newspaper that "consumers don't need another price increase from a guy like me," adding that increasing the price to meet inflation would push customers away. In an interview with the Los Angeles Timeslast week, Vultaggio says he is "committed" to keeping the cost of the drink the same, even if it means making less money. When Don Vultaggio co-founded the company on May 5, 1992, a gallon of gas and a gallon of whole milk cost $1.13, NBC's "Today" show pointed out. Since 1992, the cost of the iconic pastel-colored 23-ounce can of sweetened iced tea has been 99 cents. ![]() With the price of almost everything going up over the past year due to inflation, one thing that hasn't changed in price in 30 years is the cost of AriZona Iced Tea.
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